On The Rise Tennis Foundation helps young Canadian players who, in our opinion, have all the attributes required and are dedicated to fulfilling their potential of reaching a professional ATP/WTA world ranking of 250 and better. Tennis is an expensive game when it comes to developing young talent from beginner to tour level, with the bulk of those funds being required to compete internationally. On The Rise Tennis Foundation chooses its players independently and in assessing applicants’ potential it takes into account other non-financial factors (e.g. injuries, late development). It is flexible enough to direct resources where they are most needed for international tournament travel.